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Banks Shift Gears in Drive for Top-Line Growth

The Battle of the banks is taking on new urgency. After spending the past few yaers fiddling with their cost structures, leading bank organizations around the world are shifting their efforts toward growth-with an eye toward creating value.

Yes while their growth expectations are high, the markets are not cooperating. Low GDP (gross demestic product) and inflation rates in almost every market mean tepid-to-moderate growth for financial institutions. Adding to the challenge, more banks and financial institutions anticipate internal or organic growth to play a leading role in bolstering their top lines. The latter is among the key findings in an A.T. Kearney study conducted by Harris Interactive.

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